Holly Cormack

Holly’s work ties together the disciplines of art and psychology, specifically the application and aesthetic of qualitative and quantitative research methods. Holly has used this methodology to explore the integrity of consumerism and capitalism, using found material: receipts. For example, ‘The Walking Receipt’ is a performance-film piece, which portrays an entity in a white morph-suit covered in receipts, encapsulating an identity which is solely defined by monetary transactions. Furthermore, Holly has researched the process of using research methods, such as content analysis and questionnaires, to find relationships between the consumerist habits and emotional state, as influenced Watson and Clark’s (1988) measurement tool PANAS scale (Positive and Negative Affective Schedule), in a small population.